The boxers sold out in two days and have a wait list of more than 500 people, according to Jennifer Zuccarini, the brand’s founder. “You want to wear some lace thong underwear? Go right ahead.”Īnd Fleur du Mal, an upscale lingerie line with stores in New York and Los Angeles, recently introduced a Fleur Pour Homme collection, including boxers made from sheer lace. Pendarvis added, were not the girlfriends, partners or spouses, but the male buyers themselves. “We were blown away.” A racy collection with cherry-red harnesses and mesh crop tops was released this year for Valentine’s Day. “It sold out in 12 hours, the entire thing,” said Christiane Pendarvis, the brand’s chief merchant. Savage x Fenty, the lingerie brand started by Rihanna, released its first men’s collection in 2020. Campello said, referring to the company’s co-founder, Ugo Campello. That remains to be seen, but he did convince one of his toughest customers.
